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Updating project communication plan

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This section describes the components of a communication plan, how you choose the communication methods appropriate for your project, and how to create a communication plan.The first step to creating a communication plan is identifying who needs to know something about the project.This is one of the most important parts of the communication plan.Here's where you measure the impact of all your communication efforts, both in terms of intermediary benchmarks (like the size of your Facebook following or email list) and organizational objectives (like total donations or total members).Whether it's an annual conference, fundraiser, or legislative session, map these out so your communication team knows when they're coming, can plan to generate excitement in the weeks beforehand, and report back when they're over.

For example, a conference call that includes people in Europe, Asia, and North America is going to keep someone up late and get someone else up early, and you don’t want to make those decisions at the last minute.

A project implementation plan is a communications tool, which clearly sets expectations for all team members.

It helps new team members quickly see who is involved with the project and helps minimize project delays due to miscommunication.

By planning your approach for communication in advance, you can provide the right information to the right people, at the right time, in the right format, and with the right emphasis.

Your road map is the project communication plan, illustrated by the first page of a sample communication plan in Figure 11-1.